Aqualisa Quartz Case Study Essays

Aqualisa Quartz Case Study Essays Aqualisa Quartz Case Study Paper Aqualisa Quartz Case Study Paper 1. Aqualisa spent three years and â‚ ¬5.8 million developing the Quartz. Was the product worth the investment? Is Quartz a niche product or a mainstream product? What is the Quartz value proposition to plumbers? To consumers? Answer: In my personal opion, it was worth for the Aqualisa to spend three years and â‚ ¬5.8 million developing the Quartz because of the tremendous potential market demands. For 60% of families had shower with lot of mechanical problems and inconvenient use experiences, Quartz with it’s signigicate advantages were designed to feet their customer’s needs. The conventional shower can no longer satisigy the market demand, innovation and customer value delivery is the market trend since forever. As the result, the development of Quartz proved Aqualisa’s brand value in marketing base aspect by deliverying â€Å"cleverness† of the product and its â€Å"elegant design†. As for finance aspect, Quartz provide higher customer value products with considerable margin which even higher than core products-Aquavalve 609. Based on these factor, Quartz is worth the investment in the long run. Accurently, Quartz was accepted by limited market due to three factors. Fistly, the shower distribution mainly relays on plumbers (Exhibit 4 showcase 27% of consumer selects type and brand of shower without advice from plumber, the rest 73% of consumer are affected by plumbers by different extent.)who reluctant to accept new products with innovation especially involves electronics. Secondly, the sales channel and marketing activities are limited. According to Exhibit 7 Aqualisa Select Financial Statement, only 2.7 million euro was spent in marketing process, which indicate the insufficient marketing strategy or activities may contributed to Quartz’s limited market ratio. However, Quartz is a mainstream product, with its significant advantages which can resolves all issues and with its high customer value, will become the market trend in the future is only the Aqualisa will fit their appropriate marketing strategy and activities with certain market base. Consumers are currently relatively uninformed and there was little understanding of product options. The propositions of the product for plumbers were listed herein below: Firstly, easy to install. As for the traditional shower, the installing work is really tough and time-consuming. In addition, the installing job is really difficult so that there is a serious shortage at senior plumber who can install the shower perfectly. But the installing job of this product is easier and need less time so even the apprentice can make it. Secondly, Quartz guaranteed that this product would not break down easily or require sevicing. Thirdly, More profitable, because they can do more jobs in the same period of time due to huge market demand. The propositions of the product for customers were listed herein below: Firstly, Efficient and reliable water pressure and temperature. Secondly, looks great and eligent. Thirdly, easy to use (One touch control with red light indicator), especially for elderly and kids. The last but not the least, much easier to install for DIY sector Traditional shower buyers are always suffering in some problems such as the low pressure and unstable temperature of the shower. But Quartz’s new shower technology resolved all of these problems. 2. Aqualisa currently has three brands: Aqualisa, Gainsborough, and ShowerMax. What is the rationale behind this multiple brand strategy? Does it make sense? Answer: The market base has been cut into three segment by their purchase features. Direct cosumer, DIY market and Developer. The three brands are concertrated in these three segement separately so as to allow brand to penetrate different specialized markets. Aqualisa deliver higher end, range of different types of electric, mixer, and power showers; shown in show rooms and used my consumers/plumners, Aqualisa available in 40% of trade shops Gainsborough mainly for DIY market (sizeable) ; 70% of Gainsborough brand Shower Max for developers, which was available only through specialist contract outlets. Elements of the Aquavalve technology had been redesigned and re- branded for the ShowerMax product line and optimized for developers’ specific needs. The target customers of these three brands are totally different. So the reason of Aqualisa create three different brands is to highlight the difference between these three brands. As the matter of fact, customers can base on their needs and find the things really fulfill their requirements. 3. Why is the Quartz shower not selling? Answer: The reasons of Quartz shower not selling listed herein below: First of all, the shower distribution mainly relays on plumbers (Exhibit 4 showcase 27% of consumer selects type and brand of shower without advice from plumber, the rest 73% of consumer are affected by plumbers by different extent.)who reluctant to accept new products with innovation especially involves electronics. Secondly, the sales channel and marketing activities are limited. According to Exhibit 7 Aqualisa Select Financial Statement, only 2.7 million euro was spent in marketing process, which indicate the insufficient marketing strategy or activities may contributed to Quartz’s limited market ratio. The Quartz products were only gaining traction in the showrooms, the boarder were concern about cannibalism (and bringing down value) of other products. Thirdly, the price of Quartz may little bit higher than customer expected for they are currently relatively uninformed and there was little understanding of product options.

How to Write a Diamante Poem

How to Write a Diamante Poem A diamante poem is a poem made of seven lines of words that are arranged in a special diamond-like form. The word diamante is pronounced DEE - UH - MAHN - TAY; it is an Italian word meaning â€Å"diamond.† This type of poem does not contain rhyming words. There are two basic types of diamante poems: an antonym diamante and a synonym diamante.   Antonym Diamante Poem The first step to writing an antonym diamante poem is to think of two nouns that have opposite meanings. Because a diamante poem is diamond-like in form, it must begin and end with single words that form the top and bottom. In the antonym form, those words will have the opposite meaning. Your job as a writer is to transition from the first noun to the opposite noun in your descriptive words. Synonym Diamante Poem The synonym diamante takes the same form as the antonym diamante, but the first and last words should have the same or similar meaning. Diamante Poems Follow a Specific Formula Line one: NounLine two: Two adjectives that describe the noun in line oneLine three: Three verbs that end with â€Å"ing† and describe the noun in line oneLine four: Four nouns- the first two must relate to the noun in line one and the second two will relate to the noun in line sevenLine five: Three verbs that end with â€Å"ing and describe the noun in line sevenLine six: Two adjectives that describe the noun in line sevenLine seven: Noun that is opposite in meaning to line one (antonym diamante) or the same in meaning (synonym diamante) as the noun in line one The first line of this poem will contain a noun (person, place, or thing) that represents the main topic of your poem. As an example, we will use the noun â€Å"smile.† Two words that describe a smile are happy and warm. Those words will form the second line in this example.   Three verbs that end with â€Å"-ing† and describe a smile are: welcoming, inspiring, and soothing. The center line of the diamante poem is the â€Å"transition† line. It will contain two words (the first two) that relate to the noun in line one and two words (the second two) that relate to the noun that you will write in line seven. Again, the noun in line seven will be the opposite of the noun in line one.   Line five will be similar to line three: it will contain three verbs ending in â€Å"-ing† that describe the noun you will put at the end of your poem. In this example, the final noun is â€Å"frown,† because it is the opposite of â€Å"smile.† The words in our example poem are disturbing, deterring, depressing. Line six is similar to line two, and it will contain two adjectives that describe â€Å"frown.† In this example, our words are sad and unwelcome. Line seven contains the word that represents the opposite of our subject. In this example, the opposite word is â€Å"frown.† For Inspiration: Antonym Pairs   Mountain and valleyQuestion and answerCurve and lineCourage and cowardiceHero and cowardHunger and thirstKing and queenPeace and warSun and moonBlack and whiteFire and waterFriend and foe For Inspiration: Synonym Pairs Heat and warmthNoise and soundSnake and serpentFear and frightEmployer and bossHappiness and joyGloom and despairSorrow and sadnessBlanket and coverletStory and taleLaugh and giggleCoat and jacketClock and timepieceTest and exam