PG Japan Sk-Ii Globalization - 1032 Words

In the highly competitive Japanese skin-care market, PG ¡Ã‚ ¦s new SK-II product has proven its success as a premium and prestige offering. PG has gained significant knowledge transfers from SK-II development and further, has successfully tapped the fickle Japanese market and has devloped a loyal user-base in Taiwan and Hong Kong. With its phenomenal success, it is only logical that PG consider rolling-out the SK-II product-line to the international market. However, while there is significant worldwide growth potential within the $9 billion prestige skin-care industry, based on recent organizational changes, new corporate priorities, and thorough market assessment, PG must base its decision on current resources and capabilities to†¦show more content†¦Further, with fierce competition, PG ¡Ã‚ ¦s primary outlet in France would be to reach the French consumers through Perfumeries; however, finding shelf space in these retail stores is nearly impossible. Tapping the Euro pean market could prove difficult and costly. Further Penetrate the Japanese Market: Currently, Japan remains SK-II ¡Ã‚ ¦s most attractive and proven market for this product-line. Having already established brand recognition, high awareness (+70%), and a loyal and growing customer-base (spending $1,000/year+), PG should focus on further penetrating this market. Japanese women are among the world ¡Ã‚ ¦s most sophisticated users of beauty products, and per capita they remain the world ¡Ã‚ ¦s leading consumer of the prestige and multi-step offerings „ ³ SK-II ¡Ã‚ ¦s Japanese target market is well-defined and very loyal once acquired. Furthermore, having succeeded in Japan before with its  ¡Ã‚ §Lipfinity ¡Ã‚ ¨ launch, PG has existing distributor relationships and has viable access to these customers. Rather than investing heavily to enter new markets such as China or Europe, PG can more effectively direct these resources to expand/extend the product-line and develop newer, profitable Japanese segments. PG can also rely on its existing sales model and target the sophisticated and informed Japanese consumer by offering technologically enhanced products and systems such as: 1)Show MoreRelatedPG Japan: the Sk-Ii Globalization Project1692 Words   |  7 Pagesbefore deciding what to recommend in your SK-II presentation to the global leadership team (GLT)? What kind of analysis will you need to do in preparing for that meeting? There are many factors that need to be considered when deciding recommendations to the GLT of SK-II. Being that this is PG’s first proposal to build a Japanese brand worldwide, it is important to take into consideration different cultures than of the consumers in Japan. Since 2005, PGs global organization has been in theRead MorePG Japan the Sk-Ii Globalization Project2059 Words   |  9 PagesGMBA 5075 International Management Case 5-2 - Pamp;G Japan: The SK-II Globalization Project Group Report Due date: 12/03/12 By: Wendy Rodriguez Francisco Oliveira Francisco Andujar Yichen Li Intro: This case describes how SK-II which is a fast-growing skin care product is becoming very popular with a price to match its performance. After being introduced in Hong Kong and in Taiwan, Pamp;G believes that this brand has a strong global potential. At the conclusion of this case, theRead MorePG Japan the Sk-Ii Globalization Project3489 Words   |  14 PagesPG Japan: The SK-II Globalization Project When looking at the archetype of PG it can be seen that it is an Multi Centred MNE. Which consists of a set of entrepreneurial subsidiaries abroad which are key to knowledge-based FSA development. National responsiveness is the foundation of the international strategy. The non-location bound FSAs that hold these firms together are minimal: common financial governance and the identity and specific business interest of the founders or main owners. LaterRead MoreSK-II, Japan1844 Words   |  8 Pagesï » ¿PG Japan: The SK-II Globalization Project (Harvard Business School case) Case Summary In â€Å"PG Japan: The SK-II Globalization Project† case study, the author Christopher Bartlett presents the PG’s plan of pushing SK-II as a global beauty product. In late 1999, Paolo de Cesare, President of Max Factor Japan, had given an idea to the Global Leader Team (GLT) of PG’s Beauty Care Global Business Unit (GBU) that whether it was a good idea for pushing SK-II to become a global PG brand. Since theRead MorePg Japan1454 Words   |  6 Pagesto global business management. In the context of these changes introduced by Durk Jager, Pamp;G’s new CEO, Paolo de Cesare is transferred to Japan, where he takes over the recently turned-around beauty care business. Within the familiar Max Factor portfolio he inherits is SK-II, a fast-growing, highly profitable skin care product developed in Japan. Priced at over $100 a bottle, this is not a typical Pamp;G product, but its successful introduction in Taiwan and Hong Kong has de Cesare thinking theRead MoreCase Study PG Sk-Ii Product in Japan and East Asia1527 Words   |  7 PagesPamp;G Japan SK-II Case Study Up to 1984, Pamp;G’s Japanese operation was a failure due to the following reasons: 1. Pamp;G did not take the time to determine the local needs based on the culture and common practices amongst the Japanese people. The product development was based on Western markets and it was assumed that it would streamline itself to other areas of the world. An example cited in this case study was the use of tap water for laundry washes without implementing aRead MorePG Japan1409 Words   |  6 Pages Does SK-II have the potential to become a global brand within Procter Gamble’s worldwide operations? Why or why not? 2. Which of the three market options should Paulo Decesare recommendation to the GLT? What benefits do you expect to gain? What risks do you see? 3. How Should he implement your recommended option? What are the implications for PG’s new post-O2005 organization? What support and/ or resistance do you expect? How will you manage it? 4. Why was SK-II so successfulRead MorePG Japan1395 Words   |  6 Pages Does SK-II have the potential to become a global brand within Procter Gamble’s worldwide operations? Why or why not? 2. Which of the three market options should Paulo Decesare recommendation to the GLT? What benefits do you expect to gain? What risks do you see? 3. How Should he implement your recommended option? What are the implications for PG’s new post-O2005 organization? What support and/ or resistance do you expect? How will you manage it? 4. Why was SK-II so successfulRead MorePG Japan; Sk-21762 Words   |  8 Pages* Case Paper: Pamp;G Japan: The SK-II Globalization Project Mina Uwakubo Hawaii Pacific University Mr. Louis R. Collazo MGMT 6310 April 8, 2012 SK-II’s success is not only prestige skin care product or advanced technology but also its marketing approach to build the new brand. Pamp;G succeeded to connect between the core technology or product concept and local market. Through Japanese market among the world’s toughest competitors, Pamp;G developed potential source of innovations. InRead MorePG Case Study2393 Words   |  10 PagesSummary Statement/Abstract Pamp;G is a global company that is involved in many different markets including beauty and grooming and household care. The company has been through a lot of change due to the O2005 project that was undertaken in 1999 and saw a complete overhaul of the company during those years. One product that also was involved a lot during that time was the SK-II skin care product which was popular in Japan and a man named de Cesare wanted to take the product global to either the

Intro to Aeronautical Science Free Essays

Over the years I have been impressed at the armed services and their success In the very risky business of aviation. It Is truly amazing to imagine a high school graduate trusted with the lives of others after a very short block of instructions and what seem to be streamlined training. Recently, a very Junior mechanic was working with a few of his peers on the rotor system of a helicopter in our fleet. We will write a custom essay sample on Intro to Aeronautical Science or any similar topic only for you Order Now Sometime during the wee hours of the morning, almost to the end of a graveyard 12 hour shift, the Junior Soldier saw something bounce off the engine inlet and straight in. The Soldiers up above acknowledge dropping some hardware from a bag and come down from the aircraft to see if they could retrieve it. The area was an unimproved hardstand but with the harsh environment we face while deployed, it Is very difficult to account for everything that hits the floor. After hours of looking, Inspecting and even an engine bore scope, no hardware could be seen in the inlet or internals of the engine. Many doubted the junior soldiers’ recollection after his long hard night. The technical Inspector, Maintenance test pilot and Production control Officer all weight in after all the precautionary Inspections were done but the Junior soldier stood his ground and was the most important safety officer that day. The engine was removed and set to the shop for teardrop and inspection. Prior to tear down, the engine was hung upright with the inlet pointed to the ground. The output shaft was spun In the hopes that the said hardware fall to the ground. No hardware was found. The teardrop begun and to the amazement of all involved, a 5/1 6 nut was discovered concealed beyond the inlet guide veins. The pressure was finally released from the shoulders of all involved and the hero of the day was the fresh out of high school soldier who understood the Implications of a simple 5/16 nut going through the compressor blades of a Jet engine. How to cite Intro to Aeronautical Science, Papers

Jewish History Essays (2189 words) - Semitic Peoples, Land Of Israel

Jewish History Jewish History Throughout the history of the world, the Jewish people have been persecuted and oppressed because of their religious beliefs and faith. Many groups of people have made Jews their scapegoat. Jews have suffered from years of intolerance because people have not understood what the religion really means. They do not understand where and why the religion began, nor the customs of it's people. For one to understand the great hardships, triumphs, and history of the Jewish people one must open-mindedly peruse a greater knowledge of the Jewish people and faith. In the beginning, Judaism was founded by Abraham when he began to worship a figure called Elohim. There were twelve original tribes that were enslaved for several generations in Egypt. In Egypt the Jews were persecuted and sold into slavery. It was not until Moses, a Hebrew adopted by the pharaoh, realized his duty to release his people from their oppression. He eventually led the people from Egypt into the desert where they wandered for 40 years (Encyclopedia Britannica 6). Israel began as a confederation of tribes, then as a kingdom and celebrated as its formative experiences the redemption from Egyptian bondage. The notion of an independent Jewish confederation of tribes started as a kingdom that was to celebrate its freedom from Egyptian bondage. The settlement of the land Cannon, the future sight of the land Israel, is a perfect example portraying such a redemption. According to the Exodus tradition in the torah and the conquest tradition in the bible this coarse of events appears to have taken place during the late 13th century BCE and perhaps to the beginning of the 12th century (Microsoft Encarta 3). The exile of the Judeans to Babylonia in 586 BC was a major turning point in Israelite religion. The prior history of Israel was reinterpreted in light of the events of 586, laying the foundation for the traditional biblical Pentateuch, prophetic canon, and historical books (Microsoft Encarta 4). The prophets Ezekiel and Deutero-Isaiah believed that Yahweh had used the Babylonian Empire to punish the Israelites for their sins, and he therefore had the power to redeem them from captivity if they repented. The Babylonian exiles' messianic hope for a restored Judean kingdom under the leadership of a scion of the royal house of David seemed to have been justified when Cyrus the Great, after conquering Babylon in 539 BC, permitted a repatriation of subject populations and a restoration of local temples. The restored Judean commonwealth did not fully realize this hope, however, because the Persians did not allow the reestablishment of a Judean monarchy, but only a temple-state with the hig h priest as its chief administrator. A truly monotheistic religion developed as the God of Israel came to be seen as the God ruling universal history and the destiny of all nations (Rich 2). As for a common thread throughout Judaism, the area of focus is the place associated with the religion, Jerusalem, a place to call home. No other religion has ever been so attached to its birthplace as Judaism. Perhaps this is because Jews have been exiled and restricted from this place for most of their history. Jerusalem is not only home to Judaism, but to the Muslim and Christian religions, as well. Historically, this has made it quite a busy place for the various groups. Jerusalem is where the temple of the Jews once stood, the only place on Earth where one could leave the confines of day to day life and get closer to God. In 586 BCE when the temple was destroyed, no Jew would have denied Jerusalem as being the geographic center of the religion (BCE 4). From that point on the Jewish people migrated around the world, but not one forgets the fact that Jerusalem is where it all began. It is truly a sacred place, and helps to define what Judaism means to many people; a common thread to run through all the various splinters of the religion and help hold them together (B'nei Shaare Zion Congregation 2). Even today, as the Jewish people have their precious Jerusalem back (through the help of other nations and their politics) there is great conflict and emotion

Aqualisa Quartz Case Study Essays

Aqualisa Quartz Case Study Essays Aqualisa Quartz Case Study Paper Aqualisa Quartz Case Study Paper 1. Aqualisa spent three years and â‚ ¬5.8 million developing the Quartz. Was the product worth the investment? Is Quartz a niche product or a mainstream product? What is the Quartz value proposition to plumbers? To consumers? Answer: In my personal opion, it was worth for the Aqualisa to spend three years and â‚ ¬5.8 million developing the Quartz because of the tremendous potential market demands. For 60% of families had shower with lot of mechanical problems and inconvenient use experiences, Quartz with it’s signigicate advantages were designed to feet their customer’s needs. The conventional shower can no longer satisigy the market demand, innovation and customer value delivery is the market trend since forever. As the result, the development of Quartz proved Aqualisa’s brand value in marketing base aspect by deliverying â€Å"cleverness† of the product and its â€Å"elegant design†. As for finance aspect, Quartz provide higher customer value products with considerable margin which even higher than core products-Aquavalve 609. Based on these factor, Quartz is worth the investment in the long run. Accurently, Quartz was accepted by limited market due to three factors. Fistly, the shower distribution mainly relays on plumbers (Exhibit 4 showcase 27% of consumer selects type and brand of shower without advice from plumber, the rest 73% of consumer are affected by plumbers by different extent.)who reluctant to accept new products with innovation especially involves electronics. Secondly, the sales channel and marketing activities are limited. According to Exhibit 7 Aqualisa Select Financial Statement, only 2.7 million euro was spent in marketing process, which indicate the insufficient marketing strategy or activities may contributed to Quartz’s limited market ratio. However, Quartz is a mainstream product, with its significant advantages which can resolves all issues and with its high customer value, will become the market trend in the future is only the Aqualisa will fit their appropriate marketing strategy and activities with certain market base. Consumers are currently relatively uninformed and there was little understanding of product options. The propositions of the product for plumbers were listed herein below: Firstly, easy to install. As for the traditional shower, the installing work is really tough and time-consuming. In addition, the installing job is really difficult so that there is a serious shortage at senior plumber who can install the shower perfectly. But the installing job of this product is easier and need less time so even the apprentice can make it. Secondly, Quartz guaranteed that this product would not break down easily or require sevicing. Thirdly, More profitable, because they can do more jobs in the same period of time due to huge market demand. The propositions of the product for customers were listed herein below: Firstly, Efficient and reliable water pressure and temperature. Secondly, looks great and eligent. Thirdly, easy to use (One touch control with red light indicator), especially for elderly and kids. The last but not the least, much easier to install for DIY sector Traditional shower buyers are always suffering in some problems such as the low pressure and unstable temperature of the shower. But Quartz’s new shower technology resolved all of these problems. 2. Aqualisa currently has three brands: Aqualisa, Gainsborough, and ShowerMax. What is the rationale behind this multiple brand strategy? Does it make sense? Answer: The market base has been cut into three segment by their purchase features. Direct cosumer, DIY market and Developer. The three brands are concertrated in these three segement separately so as to allow brand to penetrate different specialized markets. Aqualisa deliver higher end, range of different types of electric, mixer, and power showers; shown in show rooms and used my consumers/plumners, Aqualisa available in 40% of trade shops Gainsborough mainly for DIY market (sizeable) ; 70% of Gainsborough brand Shower Max for developers, which was available only through specialist contract outlets. Elements of the Aquavalve technology had been redesigned and re- branded for the ShowerMax product line and optimized for developers’ specific needs. The target customers of these three brands are totally different. So the reason of Aqualisa create three different brands is to highlight the difference between these three brands. As the matter of fact, customers can base on their needs and find the things really fulfill their requirements. 3. Why is the Quartz shower not selling? Answer: The reasons of Quartz shower not selling listed herein below: First of all, the shower distribution mainly relays on plumbers (Exhibit 4 showcase 27% of consumer selects type and brand of shower without advice from plumber, the rest 73% of consumer are affected by plumbers by different extent.)who reluctant to accept new products with innovation especially involves electronics. Secondly, the sales channel and marketing activities are limited. According to Exhibit 7 Aqualisa Select Financial Statement, only 2.7 million euro was spent in marketing process, which indicate the insufficient marketing strategy or activities may contributed to Quartz’s limited market ratio. The Quartz products were only gaining traction in the showrooms, the boarder were concern about cannibalism (and bringing down value) of other products. Thirdly, the price of Quartz may little bit higher than customer expected for they are currently relatively uninformed and there was little understanding of product options.

How to Write a Diamante Poem

How to Write a Diamante Poem A diamante poem is a poem made of seven lines of words that are arranged in a special diamond-like form. The word diamante is pronounced DEE - UH - MAHN - TAY; it is an Italian word meaning â€Å"diamond.† This type of poem does not contain rhyming words. There are two basic types of diamante poems: an antonym diamante and a synonym diamante.   Antonym Diamante Poem The first step to writing an antonym diamante poem is to think of two nouns that have opposite meanings. Because a diamante poem is diamond-like in form, it must begin and end with single words that form the top and bottom. In the antonym form, those words will have the opposite meaning. Your job as a writer is to transition from the first noun to the opposite noun in your descriptive words. Synonym Diamante Poem The synonym diamante takes the same form as the antonym diamante, but the first and last words should have the same or similar meaning. Diamante Poems Follow a Specific Formula Line one: NounLine two: Two adjectives that describe the noun in line oneLine three: Three verbs that end with â€Å"ing† and describe the noun in line oneLine four: Four nouns- the first two must relate to the noun in line one and the second two will relate to the noun in line sevenLine five: Three verbs that end with â€Å"ing and describe the noun in line sevenLine six: Two adjectives that describe the noun in line sevenLine seven: Noun that is opposite in meaning to line one (antonym diamante) or the same in meaning (synonym diamante) as the noun in line one The first line of this poem will contain a noun (person, place, or thing) that represents the main topic of your poem. As an example, we will use the noun â€Å"smile.† Two words that describe a smile are happy and warm. Those words will form the second line in this example.   Three verbs that end with â€Å"-ing† and describe a smile are: welcoming, inspiring, and soothing. The center line of the diamante poem is the â€Å"transition† line. It will contain two words (the first two) that relate to the noun in line one and two words (the second two) that relate to the noun that you will write in line seven. Again, the noun in line seven will be the opposite of the noun in line one.   Line five will be similar to line three: it will contain three verbs ending in â€Å"-ing† that describe the noun you will put at the end of your poem. In this example, the final noun is â€Å"frown,† because it is the opposite of â€Å"smile.† The words in our example poem are disturbing, deterring, depressing. Line six is similar to line two, and it will contain two adjectives that describe â€Å"frown.† In this example, our words are sad and unwelcome. Line seven contains the word that represents the opposite of our subject. In this example, the opposite word is â€Å"frown.† For Inspiration: Antonym Pairs   Mountain and valleyQuestion and answerCurve and lineCourage and cowardiceHero and cowardHunger and thirstKing and queenPeace and warSun and moonBlack and whiteFire and waterFriend and foe For Inspiration: Synonym Pairs Heat and warmthNoise and soundSnake and serpentFear and frightEmployer and bossHappiness and joyGloom and despairSorrow and sadnessBlanket and coverletStory and taleLaugh and giggleCoat and jacketClock and timepieceTest and exam

Learning assessment Essay Example | Topics and Well Written Essays - 1750 words

Learning assessment - Essay Example In this regard the most basic elements of procedural writing should be taught to the students. Writing is an art that is noted as one of the most used expression of the human civilization. It could then be observed that through the numerous written works of different authors of books, of paper articles and other readable materials alike, there is a certain pattern that they follow. Why is it important to make effective use of these procedures' A.L. Trupe says that "Effective intervention results in better papers. Students who are asked or required to spend more time on a paper will think more about their topic, retain more information, and develop more powerful insights" (2001, Internet).Not everyone might easily see this obvious presentation of thoughts in a fine pattern. However, as it has always been said everybody and everything starts with the basics. Through this particular discussion, there are numerous factors that would be considered to be able to identify the essential proc edures that even expert or professional writers take into consideration when they are putting their thoughts into writing. When writingWhen writing a paper, or in this case a letter, there are at least three major preliminary procedures that should be considered by the writer. These procedures are called the "primary procedures". The said procedures include: (a) Prewriting Prewriting is the process by which a writer tends to scribble the words in his or her mind on paper. The words may mean nothing yet as they are all serving as key words to the main thoughts of the writer. From this so-called "scribbles" of thoughts, the writer is then able to create a plan on what he or she would more likely focus on in his writing. (b) Planning From the "scribbles" comes along the plan of the plot of the idea that is to be presented by the writer in writing. The ways by which the writer wants to layout the topic is done through outlining the primary topics of concern that needs to be addressed within the context of whatever it is that is being written about. Most often than not, this particular stage of writing makes it easier for the writer to see what the expected result of the written article or composition would actually look like. (c) Drafting From the outline comes the first-hand draft of the paper. The paper's draft looks like the actual approach of the writing, only that it is a much more basic type. It is a type of the composition that requires refurnishing. Meaning there are a lot of points that still needs to be redone in this particular step in writing. The writer is much freer when it comes

Art Appreciation Essay Example | Topics and Well Written Essays - 1250 words - 2

Art Appreciation - Essay Example This will also include regard granted to prominent artists and illustrate their contribution in the field (Beigel 3). Self portrait as part of art work bears a perfectly self-explanatory title by just looking at the structure which depicts its name (Beigel 3). The portrait on discussion and which will be appreciated is an excellent art work with a picture of Piper (Beigel 3). In the portrait, Piper is drawn with the artist revealing her noise being broader, lips fuller than they are in reality (Beigel 3). The portrait of Piper also demonstrates a voluminous luxuriant afro hair similar to the actual hair cover of Piper (Beigel 3). On the same portrait, there is minimal showoff attack on the racial stereotyping (Beigel 5). This is to despite the ironic theme of the drawing. The portrait cannot be treated as just a mere plain work of art but as a tool for searching responses to racism (Beigel 5). In appreciation, the portrait also reveals the sense of emotional works which is directly revealed on the female face. To begin with, the title of the art is self explanatory relating to what the name exactly says. The facial presentation of the drawing shows a direct gazing which seems to be symbolic of how her art confronts society in everyday life (Beigel 5). Piper is the only figure the artwork. The entire portrait only reveals the face, hair up to the shoulders. The portrait posture faces the viewer as the body is grounded at the surface of the portrait (Beigel 8). With her face rough and massive, there is no addition distinct expression on the face of the drawing (Beigel 8). In addition to this, the use of the lines on the drawing is exposed of being heavy, dark and thick. The contours are designed to openly reveal the face to be a woman due to its shape and features added (Beigel 8). Moreover, the texture displayed in the portrait by the artist is totally uneven